Tesla is reportedly dealing with a growing crisis in its Cybertruck division, with unsold inventory now valued at an estimated $800 million. Despite the company’s bold projections and aggressive marketing of the futuristic electric pickup, the vehicles are proving difficult to move off the lot.
As of the second quarter of 2025, Tesla began with approximately 2,400 unsold Cybertrucks, including discontinued 2024 models and limited-edition Foundation Series vehicles. These models, once considered exclusive, have seen dwindling demand.
Compounding the issue are ongoing concerns about quality. There have been reports of trims held together with glue coming apart, leading to a temporary halt in deliveries. In one instance, a customer returned a new Cybertruck the same day after discovering it had been sitting unused for months, showing signs of wear.
In response, Tesla has slashed prices—offering discounts of up to $10,000—and introduced perks like free lifetime Supercharging to try to entice buyers. However, these strategies have so far failed to meaningfully reverse the trend, with only about 100 Cybertrucks reportedly sold this month.
Tesla has begun reducing production at its Texas Gigafactory, with some assembly lines now operating at limited capacity. Workers have been reassigned to more popular models like the Model Y.
Tesla’s stock has taken a hit, down about 40% year-to-date, amid mounting pressure from investors. Still, CEO Elon Musk remains publicly optimistic, reiterating plans to expand production across U.S. facilities in the coming years.
